Goal 1

Create a visual identity that aligned with their church’s newly formed mission, vision and values.

Problem:

Trinity’s previous design reflected what it was like inside the building, but Trinity is people, Trinity is an incredibly vibrant community, in a city rich with music, families and history.

Solution:

It was time to share the story from the right perspective. Inspired by their community nickname, the “Big Pink Church,” I created a brand that breaks down barriers and emphasizes approachability. Trinity represents the fusion of tradition, history, and everyday life. The concept exudes vibrancy, blending striking colors and bold fonts with the city’s rich history and the church’s legacy. The result is a confident look that propels progress with unwavering confidence.