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G.O.A.T. had the foundations of a brand style, but the new site needed to be a platform to convey the camaraderie and care that a G.O.A.T. trip offers women seeking to enjoy the outdoors with varying levels of adventure.
Trips were categorized by level of complexity: Local day trips, Chill trips, and Challenging trips. Site visitors can browse their options, review trip details and highlights, and easily sign up. Star ratings and icons provide a quick visual reference, indicating how rugged or luxurious each trip will be.
G.O.A.T. lacked an online presence beyond social media, limiting its ability to build trust with potential customers. The absence of a website meant that driving traffic upon launch was essential for success.
Develop a comprehensive blog where G.O.A.T. can share recaps of past trips, provide gear recommendations, and highlight safety certifications. The Adventure Blog will serve as a valuable resource, enhancing the brand’s visibility in search engine rankings and attracting visitors. By engaging readers with exciting trip stories and useful content, the blog will drive conversions and generate material for repurposing across social media platforms.
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